Collaboration:
Project completed in collaboration with Cara Richardson, ECD at Tuckshop Agency
Yondr is the latest digital banking app shaking up the traditional banking space. Designed for a new generation of tech-savvy, money-smart consumers, Yondr is built for people who live life on the move – no fees, no delays, no fuss. Just fast, flexible banking that keeps up.
In a crowded fintech landscape, Yondr needed to launch with more than just another digital banking app. It needed a brand that could cut through. The goal was to connect with a new generation of mobile-first, fee-averse users and clearly communicate what made Yondr different: speed, simplicity, and total financial freedom. The challenge was to create a brand that felt fresh, fearless, and fast, just like the product.
We started by creating the name. Yondr, a bold, energetic word that captures the spirit of freedom, movement, and living life without limits.
From there, we shaped the brand positioning around a powerful idea: Set Your Money Free. Go Yondr. A line that speaks directly to the product’s promise – no fees, no waiting, no hassle, just the freedom to live.
To bring it all to life, we built a dynamic brand identity designed to move. With a kinetic logotype, a progressive colour palette, and a photography style full of momentum, the visual system reflects the energy and optimism at the heart of the brand.
The logo reflects the fluidity and freedom that comes with true financial control. The ability to use your money when and how you want. Like the name Yondr, the mark is always in motion, symbolising momentum, progress, and a future-facing mindset.
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