Famous for their natural peanut butter, Mayver’s are now entering the stabilised peanut butter market.
A large number of people choose stabilised peanut butter over natural, but most options on shelf are far from healthy. Mayver’s set out to change that, creating a stabilised peanut butter that could stand proudly as a better-for-you alternative without compromise.
The challenge? The stabilised peanut butter aisle is a sea of sameness, dominated by walls of yellow jars that all blur into one. To cut through, we needed to design a system bold enough to stop people in their tracks. Something brave. Something to challenge the visual code of the category.
We built a visual language that was impossible to ignore, bright, vibrant fluoro tones, contemporary typography and a playful spirit combined to create an aesthetic that feels both distinctive and memorable.
The result is a packaging system that cuts through the cluttered aisle and shines a new light on Mayver’s personality: playful, brave, and unapologetically shouting ‘Look at me’.
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