MARQ1
Leaving Our Mark
Collaboration:
Project completed in collaboration with Kate Thompson & Renee Gangemi at Lumme Agency
Project Information
Background
MARQ1 is Australia’s leading integrator of people and technology, combining AI, cybersecurity, automation, and innovation to help businesses and governments operate smarter and more securely. With tailored solutions, MARQ1 empowers organizations to confidently navigate challenges and drive transformative success.
Challenge
The challenge was to create a brand identity for MARQ1 that reflected its position as Australia’s largest and most trusted integrator of people and technology. The identity needed to convey innovation, reliability, security and leadership in complex fields like AI, cybersecurity, and automation while remaining approachable and human-centric. Balancing cutting-edge technology with the company’s commitment to empowering people and organisations was critical, ensuring the brand resonated equally with businesses, government agencies, and the broader community.
Solution
MARQ1’s brand identity was designed to embody its core values of innovation, security, and individuality through a distinctive and versatile brand mark. The mark combines three key elements: the uniqueness of solutions is symbolised by a fingerprint, security is represented by a shield, and identity is captured in the form of an “M” initial. Together, these elements create a singular visual representation that reflects MARQ1’s expertise in seamlessly integrating people and technology.
The shield mnemonic reinforces a sense of trust, authority, and the credibility of an established institution, instilling confidence in MARQ1’s clients across industries. The accompanying visual language is bold and dynamic, with a contemporary colour palette that conveys modernity and progression. This balance of tradition and forward-thinking design ensures the brand feels both reliable and innovative, aligning perfectly with MARQ1’s mission to empower businesses and governments with smarter, safer solutions.
We designed a distinctive brand mnemonic and logotype that positions MARQ1 as an established force in the market. Confident, memorable and instantly recognisable.
The brand system is built for versatility, able to be refined and restrained when needed, yet bold and expressive where it counts. This flexibility creates a layered brand experience with depth and distinction across every touchpoint.
From digital to print, the bold use of colour, photography, and typography creates a cohesive and intentionally crafted brand platform, consistent in expression, yet adaptable across every execution.
The colour system grounds the brand in confident, corporate tones while injecting a progressive edge through vibrant, energetic accents, striking a balance between authority and innovation.
