LSRM
Pathways To Progress
Collaboration:
Project completed in collaboration with Molly Patton at Miscible
Project Information
Background
LSRM is a consultancy that provides a professional linkage service between Asian and Australian companies to support local and international trade – especially those involved in advanced manufacturing and the use of specialist, innovative materials and operations.
Challenge
The LSRM brand needed to reflect the innovative nature of its business while honouring its strong connections to Asian culture and trade. The challenge was to create a brand ecosystem that seamlessly unites these cultural influences in a way that feels both forward-thinking and deeply trusted.
Solution
We developed the brand positioning Pathways to Progress. A statement that reflects LSRM’s role in guiding clients toward a future of innovation and success through expert consulting, strategic partnerships, and streamlined processes.
The visual identity draws inspiration from the fluidity of water, with converging waves representing the collaboration between regions. This symbolic meeting of ideas and cultures speaks to harmony, adaptability, and forward movement.
At its core, the brand is built on the values of collaboration and unity. Principles that define LSRM’s approach and form the foundation of the entire platform.
Impact
The LSRM brand continues to roll out confidently across all communication platforms, with a renewed clarity in how it expresses its values. Every touchpoint now reinforces the brand’s commitment to progress, partnership, and purposeful innovation.
The new identity is designed to feel innovative and forward-thinking at every stage of the customer journey. Through clarity and simplicity, the brand elements build trust and offer a clear window into the complex worlds of manufacturing, connectivity, and advanced materials.
The openness of the mark symbolises progress and innovation, embodying a forward-thinking approach, where boundaries are dissolved, and creativity is encouraged.
Simplicity and accessibility are at the heart of all communications, from the website to printed collateral, offering a clear and honest reflection of LSRM’s approach to doing business.
Graphic imagery treatments introduce a sense of distinctiveness and originality, setting the brand apart with visuals that are both bold and thoughtfully crafted.
