Life On Mars
A Better looking Planet
Project Information
Background
LOM’s mission is to design premium vegan ‘leather’ accessories that prove sustainability and fashion can go hand in hand. Crafted with care, their products prioritize environmentally friendly materials, ethical practices, and innovative processes, ensuring minimal impact on the planet. By reimagining what luxury accessories can be, LOM is setting a new standard for conscious fashion, offering customers pieces they can wear with pride, both for their aesthetic appeal and their positive environmental impact.
Challenge
The fashion industry is one of the largest contributors to environmental degradation, yet it often sacrifices sustainability for style. We faced the challenge of disrupting this norm and creating a brand experience proving that high-fashion accessories could be both ethically made, environmentally conscious and aesthetically beautiful.
Solution
The tagline “A Better Looking Planet” encapsulates the Life on Mars mission to merge style with sustainability. A double entendre that speaks to both the aesthetic beauty of their fashion-forward designs and their commitment to creating a more sustainable and ethical world. This tagline reflects LOM’s belief that looking good shouldn’t come at the planet’s expense, and instead, every piece they create contributes to a better future.
We created a brand identity that appeals to consumers who refuse to compromise on their values or their style. This required redefining perceptions of vegan ‘leather’ and setting a new benchmark for what conscious luxury can look like.
Impact
The brand achieved remarkable success, resonating with customers and driving significant sales, resulting in multiple sellouts and establishing LOM as a key player in the sustainable fashion market.
A pivotal moment in LOM’s growth came with its feature alongside renowned names like Joseph & James at Melbourne Fashion Week 2022. This recognition placed LOM on a prestigious platform, cementing its position as a forward-thinking and influential brand in the fashion industry.
Establishing Life On Mars as a fashion-forward, sustainability-led brand was a clear priority from the outset. This was achieved through bespoke typography, a refined minimal colour palette, and a distinct elegance in design structure and visual sensitivity.
The website experience was crafted to be both elegant and immersive, led by a refined aesthetic and a sense of beauty that flows seamlessly through every interaction, creating a sophisticated and engaging user journey.
Print, digital, packaging, and product have all been meticulously crafted to form a cohesive brand ecosystem. One that feels at home in the fashion world while carving out a bold new space for sustainable manufacturing.
