Honey Australia Enjoy The Buzz of Life

Honey Australia
Enjoy The Buzz of Life

Collaboration:
Project completed in collaboration with Cara Richardson, ECD at Tuckshop Agency

Project Information

Background

Honey Australia produces raw, organic honey sourced from hives across Central West NSW. Unpasteurised, unprocessed, and unfiltered, every jar preserves the full natural goodness of honey — just as nature intended.

Challenge

The existing packaging felt dated and lacked shelf appeal. With competition in the category rapidly growing, standing out was no longer optional — it was essential. Our challenge was to create a bold design and messaging system that carved out a distinct, ownable space for the evolving Honey Australia range.

Solution

In close collaboration with Cara Richardson of Tuckshop Agency, we developed a bold new packaging range for Honey Australia. Instead of blending in with typical category cues, we leaned into expressive language and typographic design to create something unmistakably different.

The “Honey Bee” prefix became our voice — a playful, conversational entry point that invites connection while positioning Honey Australia as a brand unafraid to stand out through wit, charm, and intelligently brave design choices.

Working side-by-side with strategist Jonathan Pangu, we positioned Convergence.Tech as “A new breed of technology solutions & consultants, for today’s hardest problems” to encompass their purpose driven approach and the enabling power of their solutions.

The tagline “We see what can be” was introduced to capture their desire to challenge the status quo. in Consulting, Traceability and Identity Credentials.

The strong grid system, bold colour palette and emotive language structure, come together to ensure that the customer journey is consistent across all touch points.

Kind Words

“Gareth was instrumental in the design of our new brand identity. Tonally, he nailed the subtle, fine line between being modern and a category leader in the market. Not an easy thing to do by any stretch of the imagination. The resulting identity and logo feel fresh, innovative and befitting of a software leader in the workplace technology market. I have had nothing but high praise about the new brand from everyone in the business.”