Hattie Rickards
Shaped Through Story
Project Information
Background
Hattie Rickards creates unique and meaningful pieces for clients to celebrate special moments and milestones. With a focus on collaboration, the designer works closely with clients to understand their individual style and preferences, bringing their vision to life through personalised designs.
Challenge
Hattie Rickards needed to communicate the depth of personal connection, craftsmanship, and passion behind her bespoke jewellery, while standing out in a crowded and often superficial luxury market. The challenge was to express the emotional significance and artistry of each piece in a way that felt both simple and sophisticated, ensuring the brand reflected the same level of care and intentionality that goes into every design.
Solution
We crafted a brand narrative that positioned Hattie’s work as jewellery shaped through story. This message was reinforced through a visual style that placed each piece within key brand messages, treating the jewellery not just as product, but as the centrepiece of a personal journey. Through elegant art direction we brought the emotion, meaning and craftsmanship behind every piece to life, ensuring the brand felt as timeless and meaningful as the jewellery itself.
Testimonial
The minimal aesthetic is intentionally designed to let the beauty of each piece take centre stage. With restrained use of colour and typography, simplicity becomes a supportive backdrop that enhances, rather than competes with the work.
Graphic grid systems are consistently applied across all touch points, serving as a subtle framework. The structure brings harmony, allowing the design to feel both intentional and elevated.
Print is rich with tactility, featuring carefully selected paper stocks that elevate the customer experience. Textural finishes echo the handmade qualities of Hattie’s craft, creating a sensory connection between the brand and the work it represents.
