Evertas
Insurance, Unchanging
Project Information
Background
Evertas is the first insurance company dedicated exclusively to cryptoassets, addressing the unique challenges and risks of this rapidly evolving industry. By combining time-tested principles of insurance with innovative solutions tailored to the digital asset space, Evertas bridges the gap between traditional risk management and the complexities of blockchain technology. Their steadfast, “unchanging approach to a changing world” ensures a level of reliability and trust that the crypto industry has long needed.
Challenge
Evertas needed a brand that could communicate trust and expertise in an industry often perceived as volatile and risky. Our challenge was to create a brand identity that bridged the traditional values of reliability and security with the innovation and forward-thinking mindset required to lead in the evolving crypto space. This meant crafting a visual and verbal language that reassured institutions and individuals, positioned Evertas as a category-defining leader, and captured their mission to help crypto realise its full potential for everyone.
Solution
Collaborating closely with strategist Jonathan Pangu, we positioned Evertas as ‘Insurance, Unchanging.’ This positioning reframes their connection to the crypto space by grounding them in the enduring principles of the insurance industry. An industry that has safeguarded progress and brought fairness and security to the world for centuries.
The brand identity features a bold green bar mnemonic, symbolising the solid foundation of expertise and intelligence on which Evertas is built. This visual element reinforces their commitment to stability and trust in an evolving and unpredictable sector.
To avoid the clichés of traditional stock imagery, we brought the Evertas story to life visually through the use of NFTs. This innovative approach not only created a distinctive and engaging user experience but also firmly rooted Evertas within the crypto culture they serve. By leveraging the very technology at the heart of their industry, we reinforced their position as true pioneers in the space.
Impact
The new Evertas brand has driven remarkable business growth, highlighted by key milestones including:
- Raising $14M in Series A funding to fuel innovation and expansion.
- Expanding operations into Canada and Hong Kong, broadening its global reach.
- Becoming a Lloyd’s of London cover holder, a significant achievement in the insurance industry.
- Receiving authorisation to offer the largest single crypto insurance policy to date.
- Acquiring bitcoin mining cover specialist Bitsure, further solidifying its leadership in crypto asset insurance.
These achievements underscore Evertas’ position as a trailblazer in providing trusted and specialised insurance solutions for the rapidly evolving crypto industry.
The brand identity features a bold green bar mnemonic, symbolising the solid foundation of expertise and intelligence on which Evertas is built. This visual element reinforces their commitment to stability and trust in an evolving and unpredictable sector.
To anchor Evertas authentically within Crypto culture, we commissioned a unique NFT series. This approach not only ensured cultural relevance but also sidestepped the clichés typically associated with finance and insurance imagery.
The visual language draws from clean, grid-based structures that create consistency across every touchpoint. The aesthetic is intentionally designed to strike a balance between trustworthiness and progressive spirit.
The strong grid system, bold colour palette and emotive language structure, come together to ensure that the customer journey is consistent across all touch points.
