Crypto X
Data That Empowers.
Team
Client – CRYPTOX
Identity & UI – Studio Home
Strategy – Miscible →
CRYPTO X is a physical display and software solution that helps track, monitor and display crypto data in real-time.
The core strategic proposition ‘Simplified real-time data that empowers’ was created by Molly Patton from Miscible.
The X mnemonic is a visualisation of the point at which the need for instant updates and real-time data converge. A simple icon that captures the single-minded nature of the product.
With complex data arriving in real-time, Crypto X simplifies and displays only the important information required to make quick decisions. The word mark is symbolic of these data streams coming together, leaving out the unnecessary information.
The brand identity is underpinned by a sophisticated and progressive colour palette. The confident use of purple setting the tone for an equally confident brand.
The visual identity is simple and restrained. The use of minimal typography is offset by bolder moments of colour gradients, adding movement and energy.
The user interface design utilises subtle gradients and distinct zoning to create a simple and impactful user experience. A key information hierarchy allows the user to see gains, losses and current valuations in real-time.
Light, dark and brand colour versions were created to allow the user to pick the style that best suits their workspace and personal style.
“Gareth is a huge asset to the Miscible team. His experience and expertise in taking our branding strategies and transforming them into beautiful, dynamic and engaging brands to help our clients (often start-ups) attract the right people and opportunities to get great ideas off the ground and out into the world.”
Molly Patton, Founder and Lead Strategist at Miscible Co
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PROJECT: BRAND IDENTITY / WEBSITE / UI
