Convergence.Tech We See What Can Be
Project Information
Background
Working primarily in the Blockchain and Credentials space, Convergence.Tech are a new breed of technology solutions & consultants, for today’s hardest problems. Working across various sectors including, corporate, government, education, health and NGO.
Challenge
Convergence.Tech needed a brand that reflected their innovative spirit and ability to tackle the world’s most pressing challenges. Their existing identity didn’t fully convey their purpose-driven approach or the transformative impact of their technology solutions. The challenge was to craft a brand that would position them as forward-thinking leaders in Consulting, Traceability, and Identity Credentials, while highlighting their unique ability to solve complex problems with simplicity and clarity.
Solution
Working alongside strategist Jonathan Pangu, we positioned Convergence.Tech as “A new breed of technology solutions and consultants for today’s hardest problems.” This positioning reflects their purpose-driven approach and the transformative potential of their innovative solutions.
To capture their forward-thinking vision, we introduced the tagline “We see what can be.” This phrase embodies their commitment to challenging the status quo in Consulting, Traceability, and Identity Credentials, while emphasizing their ability to envision and deliver meaningful change.
The brand identity injects fresh energy and vibrancy into the company, with a dynamic graphic mnemonic at its core. This visual element symbolizes Convergence.Tech’s mission to address complex, real-world challenges with elegantly simple, technology-based solutions. The icon stands as a bold representation of the company’s adaptability and determination to tackle any obstacle, reinforcing their role as pioneers in solving today’s toughest problems.
Impact
$2.6 million grant awarded to Convergence.tech for blockchain pilot. The pilot is intended to leverage blockchain technology to automate key reporting processes under the excise system, effectively reducing the compliance costs associated with the creation, storage and transportation of Australian spirits.
The identity brought a new sense of life and energy to the company. The graphic mnemonic represents Convergence Tech’s mission to solve complex, real-world problems with simple technology-based solutions. With the icon being a symbol of Convergence Tech's ability to embrace any challenge.
Working side-by-side with strategist Jonathan Pangu, we positioned Convergence.Tech as “A new breed of technology solutions & consultants, for today’s hardest problems” to encompass their purpose driven approach and the enabling power of their solutions.
The tagline “We see what can be” was introduced to capture their desire to challenge the status quo. in Consulting, Traceability and Identity Credentials.
The square mnemonic forms the cornerstone of a distinctive visual language and flexible grid system.
The strong grid system, bold colour palette and emotive language structure, come together to ensure that the customer journey is consistent across all touch points.
We worked closely with the C.T team to create UI designs for the C.T credentials portal. Ensuring that a consistent visual aesthetic was maintained across all consumer touchpoints.
